Gumroad Pay for Itme Again at Higher Price
Most creators want to earn more than by selling more of their products. At Gumroad, our goal is to make that easy.
This article presents practical tips for leveraging Gumroad so y'all tin sell more products as a creator and digital entrepreneur. Whether you're an existing Gumroad creator or you're interested in selling digital products, this commodity will help y'all:
- Get to know Gumroad;
- Sell the right products;
- Create an amazing shop; and
- Optimize your marketing.
What Gumroad Can Aid You Do
Gumroad is a platform for creators and digital entrepreneurs to sell digital products, memberships, and pretty much anything online.
With Gumroad, you can:
- Sell Anything - You can sell anything yous desire, whether it'due south a digital file, physical products, or a membership.
- Sell Anywhere - Yous can either sell your products through your Gumroad profile or seamlessly on your website with our embed and overlay.
- Charge How You Want - Sell in your local currency and cull betwixt former, recurring, or fixed-length payments, or let your customers pay what they want.
- Abound and Engage Your Audience - With posts, email broadcasts, and advanced automation workflows, you have all e-mail marketing the tools to build a loyal following.
- Connect Your Current Stack - Sell entirely on Gumroad or integrate it into your current stack. With Zapier, you can connect your Gumroad account to thousands of apps you already use.
- Don't Sweat VAT and Sales Tax - For digital products, Gumroad collects VAT as required and remits it to the EU. You lot won't demand to fill out any forms, annals for annihilation, or transport anything out.
In brusque, Gumroad lets y'all create quality products and become paid for your craft, while you focus on improving information technology.
Selling the Right Products
Now that you know what you can do with Gumroad, let'due south talk well-nigh what to sell.
Most digital products can exist grouped into four sections:
1. eBooks
eBooks are like shooting fish in a barrel to create, and it's often the best and almost pop way to get started with selling digital products.
Creating an eBook is every bit elementary as:
- Open up Google Docs or Microsoft Word.
- Write the content.
- Blueprint a comprehend on Canva.
- Save it equally a PDF.
- Create a Gumroad business relationship (information technology takes two minutes).
- Publish information technology.
- Promote it.
- Get paid.
So if y'all have strong writing skills and have skills or cognition worth sharing, and then writing an eBook may be the best way for you to get started.
Another thing to consider is offer the eBook for free or using our "pay what you lot want" pricing, and this allows you to build your electronic mail list, and so when y'all're ready to launch a better, more premium eBook or grade, you have a loyal following and audition.
two. Videos and Online Courses
Most people looking to buy something aren't just buying the production, they're ownership the noesis (and the creator's item perspective). They are in that location to learn.
When learning, some prefer reading, audio, and/or video.
Videos on Gumroad are generally more than expensive than eBooks. And then, if you're adept at creating videos and experience that your material would exist best consumed as video content, then maybe creating a video course is for you.
To become even more customers and sell more products, think carefully about your product offering. It might make sense to release some of your content as an eBook (at an enticing cost signal) and then offer the pick of adding on (higher priced) videos for more in-depth learning.
It's important to not get overwhelmed here.
Your product and presentation don't take to exist "perfect" - it simply needs to exist created and helpful. Work on improving from in that location :)
iii. Templates and Designs
Templates and designs are a lifesaver for UI designers, artists, photographers, designers, and web designers too.
It saves time, and when you tin can save time for others, you lot tin can monetize what saves people fourth dimension.
For designers, that might be Procreate brushes, Photoshop or Illustrator files, mockup sketches, icons, etc.
For developers, that might exist themes or templates to assistance y'all code faster.
For photographers, that might be Lightroom presets or anything to help you lot edit faster.
four. Audio
If yous're a musician, you could create and sell your music or songs. Moving picture studios, podcasters, streamers, and content creators are always looking for new audio to employ in their productions.
If you lot're more process-oriented and get excited past the whole artistic journeying, so you can increase your online sales past offering educational content too.
Know how to play the piano well? Teach newbies the basics through a video form.
Passionate about electric guitar solos? Bear witness your audience how to rock out with a video course that takes them from "plucking to ripping."
Your passion volition drive sales. Just observe what you savour and think near the format in which yous tin sell that enjoyment.
Other pop audio genres could be stand up-upward comedy shows or podcasts.
Whatever it is, it has the potential to be sold online.
Create an Amazing Store
You take a cracking production, merely how practise you convince others it's great?
How practise you handle payments and the delivery of your digital products?
If you already have a website then you're halfway there! Gumroad provides you with the ability to embed a store into an already existing website through the use of widgets. This allows you to have a store without having to re-call up or overly tinker with your blueprint (brand identity) just to make information technology fit with a standard store template.
An example of this would be Kyle's freelancing bundle which allows visitors to purchase his production from Gumroad without e'er leaving his custom, non-Gumroad landing page. He achieves this with a custom buy button widget that links up with Gumroad.
Some other road, and the most pop, is to utilize the tools offered directly in the Gumroad eco-organisation.
Daniel Vassallo has a pop Gumroad landing folio that comes equipped with a shop for piece of cake product and membership selection with a uncomplicated checkout process.
Hither's how to create an effective Gumroad sales page in 6 steps:
ane. Offset with your dominant headline and value proffer.
Consumers are scanners.
fourscore% of page visitors volition only read the headlines.
Your main headline should exist an eyeball magnet that screams your value suggestion.
Your audition should read it and know the value you provide.
Underneath your headline is your sub-headline.
Hither you introduce your product.
Explain how your production creates value.
2. Address the hurting points
After you've gained a consumer'south attention, hook them in.
How?
Past addressing their biggest hurting points.
And the problems they wish to solve.
Doing so opens the door to reveal your product as the solution to their problem.
three. Reveal the solutions and benefits
When Steve Jobs announced the iPod for the starting time fourth dimension, he didn't say, "5GB of memory."
No, he said, "thou songs in your pocket."
Steve Jobs knew to promote the iPod equally a solution to people'south bug.
Do the aforementioned.
Promote your production equally a solution to your consumer's problems.
4. Provide Social Proof
Social proof is a psychological phenomenon.
People copy the deportment of others.
It makes them feel secure in their decisions.
This is why information technology's essential to brandish social proof on your Gumroad page.
Showcase your happy customers to your potential customers.
5. Share the Details
Consumers want to know their money is well spent.
Here's how you practise it:
- Inform and educate customers on everything included.
- Put the value of your product on full brandish.
- Let the details go to work.
6. Create a sense of urgency
Nigh of the time, consumers aren't gear up to make a purchase when they visit your sales page.
It'south your job to button them over the hump and create the urge to brand a purchase then and there.
Put this all together and you'll turn website visitors into customers.
Here are 3 Gumroad creators who do this well:
- Cold Email Wizard
- Doing Content Right
- Newsletter Operating System
Optimize Your Marketing
You won't automatically sell products, fifty-fifty with the best website.
Why?
No one will know about your products if you don't permit them know about them.
To get the message out in that location, you lot demand a strategy of targeting the correct groups of people and getting enough people on your sales landing page.
Here are three ways to market place yourself online:
1. Exist active on social media
Testify your passion for your arts and crafts by creating social media profiles where you lot can engage with your audience and share what y'all know. Information technology's a keen manner to build brownie and generate traffic to your sales landing folio.
- Into design or photography? Use Instagram and Pinterest
- Into tech? Use Twitter and Reddit
- Into comedy? Use YouTube
Hang out where your audition hangs out and provide value.
2. Use Google ads and Facebook ads to target your platonic audience
This costs money, but information technology's often a very effective marketing aqueduct to generate more sales of your digital products.
three. Take reward of Affiliate Marketing
Affiliate marketing is the process of earning a commission every time you promote a creator'southward production and generate a sale via your exclusive affiliate link. You only receive your affiliate commission after you generate a sale.
And then let'south say you get a 30% commission on a $100 course, which means after a confirmed auction, you'd earn $xxx.
On the other manus, as the creator, affiliate marketing is the procedure of you lot putting together a grouping of people with similar audiences who promote your products for you and receive a committee when they generate a sale for your product
Collectively, affiliate marketing is a performance-based way of scaling your concern/products without high startup costs.
Gumroad Affiliates Earned Over $4,300,000 in The Past xviii Months
Hither'south how to create an affiliate programme with Gumroad:
Decision
The about important office of selling more is not overcomplicating your process.
Showtime with what you lot know.
Launch earlier you lot're ready.
Optimize and amend.
Just focus on getting started and but improve as y'all grow in your Gumroad creator journey.
One day, you'll look back and marvel at your progress and the number of products you were able to sell!
To your success,
The Gumroad Team
Source: https://gumroad.com/blog/sell-more-digital-products